Narrative
This trailer follows Todorov's narrative structure and follows conventions by missing out the final stage. It has a storyline that begins with an equilibrium, as a group of friends are having a casual dinner party together and having phatic conversations. Then an event occurs to disrupt the equilibrium, which appears to be a power cut, however, it is implied that there is a deeper meaning to it. The characters are then seen trying to resolve the mystery and discover the cause of what happened. The tension is built through the 4 technical elements discussed above and then left on a cliff hanger, leaving the audience uninformed about where equilibrium is restored. The cliff hanger makes the film intriguing and encourages the audience to watch the film and find out what happened.
Conventions of mystery trailers
This trailer somewhat subverts conventions as it doesn't build tension using short takes and a quick pace of editing, however, it does use climactic music that has an intense feel to create a mysterious feel. Another way in which this trailer has followed conventions is by having frequent close-up shots which allow the audience to see the character's reactions, therefore, allowing the audience to connect with the characters and become interested in what happens to them.
Unique selling point of the film
This trailer includes reviews and awards it has won in order to boost its status.
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