This trailer follows the conventional narrative structure of mystery films as it begins with the characters going about day-to-day life. Then something bad happens to the protagonist which is the turning point, and the rest of the trailer is the effects and aftermath of the bad thing that happened, as well as the characters trying to solve the mystery. This trailer follows the first two stages of Todorov's narrative theory, as it begins with an equilibrium, which is then disrupted by an event. Stages 3 and 4 are then included as it is recognised that something is not right, and the characters attempt to solve the mystery and restore the equilibrium. However, the last stage is missed out, as equilibrium is not restored, this leaves the trailer on a cliff hanger and ensures that mystery and suspense is created.
Conventions of mystery trailers
This trailer is fairly conventional in terms of editing as it is very quick paced which creates suspense and a sense of mystery. It also uses generic camera shots frequently, for example, close ups and extreme close ups, as these demonstrate the protagonists vulnerability. Additionally, the use of sound, specifically music, builds up dramatic tension creating climaxes. I have discovered that this is key for the genre as it works in conjunction with the quick pace of editing to build up adrenaline and make the audience gripped. Finally, there is a lot of low-key lighting, especially towards the end, which is common in mystery trailers as it builds up eeriness and mystery.
Unique selling point of the film
The trailer uses captions such as the one shown on the left which are specific to the story and diegesis. These communicate the main messages of the film literally and help to reinforce the main ideas using multimedia.
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