Creating Brand Synergy

In order to create continuity between by triad of media products, I will the same/similar aspects throughout them. For example:

• The font will be the same on the captions in the trailer as the title on the poster and cover lines on the magazine front cover.
• I will use the same characters in all three products to allow the audience to become familiar with them.
• The colour scheme will run throughout all three products to create an overall house style: this will be dark, eerie colours with pops of red to connote danger.
• They will all connote fear and vulnerability through images of the protagonist so it is clear that she is in danger.
• The dramatic, fast pace of the trailer will be paralleled in the poster and magazine using very dark, low-key lighting to create harsh, dramatic contrasts.