
The long shot allows the viewer to become familiar with the character. The costume indicates that he is fairly serious as he is in a smart, professional looking coat, shirt and tie, however, a more laid-back side is portrayed as his top button is undone. The low angle shot conveys the characters high status and superiority connoting that he has a lot of power and authority. The uses of high-key lighting from above creates harsh contrasts and shadows on his face, creating a mysterious feel and therefore portraying the genre successfully. The background is cloudy and misty which enhances the sense of mystery as it creates an eeriness. Additionally, the blue colours uses connote sadness and loneliness, suggesting that the protagonist is vulnerable or in danger.
Masthead-
The masthead is in a bold, recognisable font which creates a clear brand image and therefore it can be positioned behind the feature article photograph but still stand out. The white colour contrasts with the rest of the page and therefore attracts attention. The font is fairly basic and therefore easy to read, meaning when viewers glance at the magazine they will know the genre and contents of the magazine immediately. This is heighten by the word 'total' as it makes it clear to the reader this magazine is just about films. The positioning of the masthead is also effective as it is directly behind the cover stars head which is where the audience would be naturally drawn to look at, meaning they are likely to read it.
Cover Lines-
The cover lines are a red font which connotes danger as it is a symbol of blood. Additionally, the font is bold and in block capitals to highlight its importance, however, it has a distressed look to convey the mystery genre.
Plugs-
The plugs also use a red colour to create uniformity and therefore establish a house style. They include information about what is inside the magazine, helping to promote it, without taking away attention from the feature article photograph. Contrasting colours are used to ensure the writing is all legible and user friendly.
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