Creating a Montage

At the end of the trailer I made a quick montage to create a final build up of suspense. I cut the clips down so they had a short duration, to make them  quick previews into the narrative, this conveys the genre as it leaves a sense of mystery as the audience will not find out what happens. I aimed to line up the clips with the music to create a stronger rhythm and a more dramatic pace. 

I used a fade to white before the montage as they are flashbacks as this is a convention of flashbacks in existing media products. Following conventions here makes it clear to the viewer that it is a flashback, which provides them with a better understanding of the diegesis.

I included a jump cut in the montage which shows the girls running. To do this I imported the same clip twice and cut it down to different lengths to give the impression that it is the same clip and time has passed.

I ended the montage with a fade to black to leave the trailer with a sense of mystery and danger, as the colour black has these connotations. This helped to create brand synergy between the trailer and ancillary products, as they all use dark colours to convey the mystery genre. Fade to black is also a convention used in popular mystery trailers.

Change of Music

I decided to change the music of the second half of the trailer as I felt the music I had did not build up enough tension and my demographic said they wanted a quick pace in the trailer. I selected a piece of music from youtube and converted it to an mp3 file and downloaded it. Then I imported it into iMovie and lined up my shots with it. The new music I selected conveyed my mystery genre more successfully, as it has a quicker pace and more climaxes, additionally, it portrays the diegesis by having a sense of panic and tension.

Trailer Progression

In order to achieve equilibrium, I used a fairly upbeat, cheery score, in order to create a pleasant, happy tone. I selected quite a slow pace, in order to have a relaxed, laid-back mode of address. I used shot/reverse-shot in order to follow conventions, as well as a master shot and two shot to show variation. I decided to start the trailer with this tone as it will create a harsh contrast between the post-disequilibrium section and also allows the audience to get to know the characters in a more normal environment, therefore conveying the diegesis of the characters.

I then had a section with no music at all, to create a serious, dramatic tone. This point of the trailer is the disequilibrium in Todorov's narrative theory of equilibrium. This contrasts with the previous relaxed tone and therefore creates a climax and builds up tension.